Winning combination
Chief executive Alastair Storey and deputy chief executive William Baxter believe the new company represents a distinctive choice in an increasingly polarised market.
IN-DEPTH RESOURCES
"Following the merger," says Storey, "we have an anticipated turnover of £110 million in 2005. That means BaxterStorey has the in-depth resources, robust infrastructure and greater buying power that clients increasingly demand and expect. "We're genuinely proud of our prestigious client portfolio," he continues. "It includes many UK bases of major international corporates and professional businesses. Securing and retaining such sought-after and discerning clients reflects our active commitment to the pursuit of excellence."
PERSONAL AND PROACTIVE
"BaxterStorey has an expanded senior management structure," adds Baxter, "so we can maintain very personal and proactive relationships with our clients. Flexibility and genuine enthusiasm are key factors for us. "We set out to do three things exceptionally well:
- provide great food, freshly and imaginatively prepared
- employ skilled and motivated people who give our clients personal service at every level
- invest in management systems, communications and training that ensure we can deliver our promises."