Launch of the BaxterStorey Foundation
This year sees the launch of the BaxterStorey Foundation. The Foundation has been set up to act as a focal point for our charity events and donations. A board of trustees has been appointed to provide some strategic guidance as to where the BaxterStorey Foundation can make the biggest difference with its donations. 2009 also sees the re-launch of our tea and coffee brand, ‘Down to Earth’. As part of the launch we have introduced a 1 penny donation by BaxterStorey to the Foundation for every cup of coffee sold, which we hope will kick start fund raising activities.
The ‘Down to Earth’ brand developed by First Choice Coffee for BaxterStorey offers a selection of teas and coffees exclusively for our use - the Triple Certified: 100% Organic, Fair Trade and Rainforest Alliance.