BaxterStorey teams up with Fred Sirieix to put ‘front of house’ front of mind
BaxterStorey – the UK’s largest independent corporate catering company – has launched a unique hospitality training tool in conjunction with front of house expert Fred Sirieix to raise the bar for exceptional service within the catering industry.
Fred Sirieix, General Manager at the Michelin-starred restaurant Galvin at Windows on London’s Park Lane and star of Michel Roux’s Service TV show, has created a bespoke adaptation of his interactive training game, ‘The Art of Service’, exclusively for BaxterStorey.
The board game takes an innovative approach to up-skilling, raising the standard, expectations and job satisfaction of waiting staff in a dynamic and fun way in order to improve customer service. It was officially launched at an exclusive event for BaxterStorey clients at Brown’s Hotel in Mayfair, where guests had the chance to play the game with Fred, meet some of the staff already inducted in ‘The Art of Service’ and enjoy canapés created by the company’s Signature Chef, Mark Hix.
Noel Mahony, Chief Executive at BaxterStorey, said: “The partnership with Fred is testament to BaxterStorey’s commitment to improving our employees’ skills and talents. We want to lead the way in service innovation within the corporate catering industry and ‘The Art of Service’ will go a long way in creating and sharing an aspirational culture within our clients’ fine dining establishments.
“Our challenge is to ensure we are bringing the commercial benefits of our training back to the business to improve the food, service and profitability for our clients and this is exactly where ‘The Art of Service’ comes into play. We’re delighted to benefit from Fred’s expertise and to be able to share it with our teams.”
BaxterStorey is implementing ’The Art of Service’ at its operations with fine dining and hospitality services in response to consumers’ increasingly high expectations when it comes to service. The game builds on the caterer’s already extensive development programme and many of its hospitality team members have already benefitted from exclusive training with Fred. Extensive facilitator training is currently taking place to deliver the programme throughout the company.
Fred added: “People often underestimate the value of excellent service and how it can impact a guest’s overall experience. It’s not just about the food anymore but how you make people feel and customers want to feel they are receiving the highest standards throughout their visit – from the moment they walk through the door to the moment when they put on their coats to leave. ‘The Art of Service’ aims to instil best practice among BaxterStorey’s front of house staff, putting them one step ahead of their competitors and ensuring seamless standards are delivered to create the ultimate customer experience.”