BaxterStorey soups up support for Unilever’s Partnership with World Food Programme
At BaxterStorey we know how important good food is to our day - whether at home, school or work. It’s easy to take for granted being able to eat healthy, nutritious food so when the opportunity arose for us to support our client Unilever’s fantastic partnership with the United Nations World Food Programme (WFP), we jumped at the chance.
‘Together for Child Vitality’, as the partnership is known, aims to improve the nutrition and health of poor school-aged children in Kenya, Indonesia, Ghana, Colombia, Pakistan and the Philippines through WFP’s school feeding programme.
School meals provided through the school feeding programme cost just 20p and are often the only meal the children get a day. As well as providing essential nourishment, the meals encourage school attendance and give the children a better chance at education and breaking the long-term cycle of poverty and hunger. Last year alone Unilever raised enough for 16 million school meals to feed 76 thousand children for an entire school year through WFP.
Working closely with Unilever’s Together for Child Vitality partnership team, we
developed our ‘Meal for a Meal’ promotion. For every soup sold at Unilever’s Deli Bar in the first week of every month, BaxterStorey is donating 20p - the cost of a single school meal - directly to WFP’s school feeding programme.
General Catering Manager on site at Unilever, Steve Martin, explained, “The campaign has been an instant hit, with enough money being raised to fund 492 school meals from soup purchases in July, August and September alone. Knowing that just by doing what we do everyday, the BaxterStorey team at Unilever can help to positively impact the lives of so many poor children and help them to thrive, inspires us and makes us very proud to support Unilever’s brilliant efforts for the World Food Programme.”
Michelle Reiber, Unilever, Global Communications said, “It’s always great for us to gain extra support for Together for Child Vitality and to find new and additional ways for those working in and visiting our building to join in with the programme. We’re thrilled that BaxterStorey has chosen to work with us on this important programme and know that together, we are improving the health and well-being of some of the world’s poorest school children.”
To find out more about the World Food Programme visit www.wfp.org.