Virgin Atlantic
Case Studies
Case Studies
We love a blank canvas, an empty plate – they’re opportunities to be more creative. Whether it’s in the ingredients we choose, the way we cook a dish or just the final touch that elevates the good to the fantastic. Here are a few examples.
Virgin Atlantic
Virgin Atlantic are based in three offices within the Crawley and Heathrow area. Following a competitive tender review, we were appointed to manage their catering services across the estate which consists of:
- Restaurants service breakfast and lunch in each building
- All day café bar at The Base and The Office in Crawley which are open throughout the day serving premiums beverages and snacks
- Retail shop at The Base
- Free issue beverage vending
- Snack and confectionery vending
Our appointment at Virgin Atlantic was made as a direct result of our establishing a cultural fit and our ability to demonstrate a clear understanding of their business requirements and our commitment to CSR and our environmental credentials. Additional factors which influenced our appointment were our ability to integrate with them as a Client, to become an extension of their organisation and the strength of our support structures to underwrite the delivery of a quality driven service.
We successfully mobilised all three locations and our clients have seen operational benefits, including:
- An increase in sales through freshly made products, service innovations and marketing strategies
- Developing the menu range, by creating 90% of all food using fresh, locally sourced, quality ingredients which is noticeably better than previously offered
- Providing our team with the autonomy to be creative and passionate about cooking having stopped the previous format of weekly menu cycles
- Re-energising the team and getting them motivated and excited about the changes and training options available to them
We received fantastic feedback from the customers who loved the changed and were very complimentary about the new food offers, fresher food and happier staff. Our senior clients Sarah Godfrey, General Manager Property & Facilities had this to say about us: “Virgin Atlantic is delighted to be working in partnership with BaxterStorey as our on-site catering provider at the airlines headquarters. Once BaxterStorey were awarded the catering contract their passion for fresh ingredients, innovative menus and a dedicated trained professional team took our in-house catering to another level and made an immediate positive impact at each of our catering outlets. We are looking forward to a rewarding partnership with them going forward.”