Our Senior Team

Alastair Storey - Chief Executive

"The best companies always set themselves challenging targets, are highly competitive - but also know how to enjoy themselves."

Alastair Storey has over 25 years experience in the catering sector. He set up Wilson Storey with Keith Wilson in 2000 with the aim of creating a business that reflected their strongly held beliefs and values. Before WSH, Alastair worked for Sutcliffe Catering for 25 years where he, in his role as Managing Director, was responsible for almost doubling turnover to £920m.

Alastair's ability to lead business was evident in his earlier career with Sutcliffe where he began new business units, created new market sectors, oversaw acquisitions and constantly drove standards, increased profit and broadened the vision for the businesses he managed.

He was also a finalist for Entrepreneur of the Year Award 2003.

William Baxter - Deputy Chief Executive

"We intend to be the best."

William has over 20 years experience in senior management positions in contract catering. He co-founded Baxter & Platts in 1987 which became the countries leading contract caterer in the 90's. His reputation has been built on client care and creating an exciting and rewarding environment in which to work. He was awarded the 'Food Service Caterer' award in 1996 and the 'Contract Caterer of the Year' award in 1997. In 2000 he co-founded BaxterSmith, which later merged with WSH to become BaxterStorey.

Keith Wilson - Commercial Director

"Successful companies are those which are constantly delivering on service and quality within the commercial environment they operate in."

Keith is a Chartered Management Accountant with over 18 years of experience in the food services industry and has a wealth of skills across the finance, system, controls and commercial development functions. His career started with Sutcliffe Catering in Scotland with £20m sales, rising to Finance Director of Granada Food Services with over £900m sales. Keith has an acute understanding of the sector and working in both small companies and larger PLC's.

He is also a finalist in the 'Accountancy Age 2004 Director of the Year' award and a recipient of the 'Industry Acorn Award'.

Mike Smith - Joint Managing Director

"I am absolutely convinced that our business will take food services to a new, higher level than ever before."

Mike has spent over 20 years - his entire career - in the food services industry and provides a sound operational background to BaxterStorey. He was Managing Director of Baxter & Platts whose turnover was in excess of £100m and one of the four founding directors of BaxterSmith. Well known throughout the industry for his attention to detail and his ability to manage and motivate a team points towards a successful future for everyone at BaxterStorey. Mike was awarded the Catey Food Service Caterer of the Year in 2004.

Noel Mahony - Joint Managing Director

"The management team at BaxterStorey is the most experienced - and deeply committed - in the country."

Noel is also one of the most respected and experienced people in the industry. He has worked in senior positions for most of the big names in the business - including Compass Group, Trust House Forte, Sodexho and more recently as Managing Director of Baxter & Platts.

John Bennett - Joint Managing Director

"Food, Service, Clients and People are the most important attributes in our business."

John has over 20 years experience in the Catering Sector. Initially in Hotels, John developed his career to the position of Managing Director of Corporate Accounts for the Compass Group. John was awarded Cost Sector 'Contract Caterer of the Year' in 2003.

John's success has been built on nurturing client relationships and in particular establishing strategic food service plans for multi site national corporations.

With both an MBA and Diploma in Marketing John has joined BaxterStorey in 2007 at a very exciting time in the company's evolution.

Linda Halliday - HR & Training Director

"Highly motivated, well trained and enthusiastic teams are the anchor for client satisfaction. Individual talent should be nurtured and allowed to flourish within the business environment."

In 1985 Linda set up Halliday Catering Services Limited, a family business that soon grew into a multi-million pound operation. By the time Halliday merged with Wilson Storey in 2000, it had 850 employees and a turnover of £23m. From her early HR career with Granada and Compass, Linda recognised that people were as important to a business' success as its customers and service. She actively embedded this philosophy into Halliday from its inception and this value remains a core principle within BaxterStorey today. Linda was awarded the Catey Food Service Caterer of the Year in 2003.

Simon Esner - Sales Director

"Food and feeding people is an emotive subject. Clients will only be satisfied when they are confident that their caterer understands the role that food plays in their building and the physical and emotional impact it has on their business."

Simon has worked in the catering industry for over 25 years. He joined Halliday catering in 1999, playing a pivotal role in the business as it merged with Wilson Storey in 2000 and in growing the subsequent Wilson Storey Halliday. Within BaxterStorey Simon leads the company's dedicated sales team, developing the client base and building relationships with industry partners including facilities management companies and industry consultants. Simon's excellence in his profession has been recognised and he is a finalist in the 2005 National Sales Awards.

Between them, these senior managers have the skills to deliver the very highest standards of cuisine for your organisation - yet with a sharp focus on managing your budget.